With a warm, wondrous spontaneity infusing his work, British-born Mark Borthwick is revered for his personal style of photography. Borthwick’s work is about the movement of the model, and the serendipity of accidental clutter is as important to his photos as the products shown. The campaign was shot at Mark Borthwick's house in Brooklyn, New York, and features his artist friends and family wearing MYKITA frames.

Have a look at the campaign 2010 pictures here...