The firm’s design philosophy is also reflected in the MYKITA shop concept, designed in-house. A key feature shared by the six stores worldwide is the “MYKITA Wall”, a white, backlit presentation surface for the frames. It consists of an assembly of perforated steel angle beads that are normally used to support heavy-duty shelving. Individual little shelf elements can be attached at any position desired along the wall, thus providing each frame with its own stage.