• Design Awards for MYKITA
  • MYKITA Campaign Making Of
  • NEW MYKITA SHOP MONTERREY
  • New MYKITA SHOP ZÜRICH
  • LITE COLLECTION launched
  • MYKITA BLOG Launched
MYKITA 2009 campaign With a warm, wondrous spontaneity infusing his work, British-born Mark Borthwick is revered for his personal style of photography. Borthwick’s work is about the movement of the model, and the serendipity of accidental clutter is as important to his images as the products shown. Integrating elements of fashion, architecture, and design, Borthwick has developed a uniquely personal and intuitive approach and his ability to transfigure a static photo into a performance is often praised. The MYKITA 2009 campaign was shot at his Brooklyn residence in March 09, and features some of his artist friends and members of his family wearing MYKITA frames.