• Campaign 2010
  • iF 2010 Award for MYKITA
  • LITE COLLECTION launched
  • MYKITA BLOG Launched
  • Berlin Fashionweek
  • New MYKITA Shop Vienna
  • Bernhard Willhelm AW Wom
  • Bernhard Willhelm AW Men
MYKITA 2009 campaign With a warm, wondrous spontaneity infusing his work, British-born Mark Borthwick is revered for his personal style of photography. Borthwick’s work is about the movement of the model, and the serendipity of accidental clutter is as important to his images as the products shown. Integrating elements of fashion, architecture, and design, Borthwick has developed a uniquely personal and intuitive approach and his ability to transfigure a static photo into a performance is often praised. The MYKITA 2009 campaign was shot at his Brooklyn residence in March 09, and features some of his artist friends and members of his family wearing MYKITA frames.