<< All surfaces, both on the trolleys and the sales counter, are made of 4cm-thick ashwood. The latter was sandblasted and then treated with lye to produce an appealing surface with a washed-white look. The architecture is supported by an interactive neon-light installation featuring two different modes: one during store-opening hours, the other after dark. During the day, the neon lights positioned behind the display walls and sales counter create a pulsating, animation sequence covering the walls. The light passes first through a sheet of white fabric and then through the openings in the Dexion walls and into the room proper – different zones inside the shop begin to glow and pulsate alternately. At the same time, spotlights highlight the products on display.
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